YOLK LONDON

Yolk is an independent London grab-and-go brand that needed a sharper brand strategy and design to match its challenger energy. I partnered with a designer and the Yolk team to move the brand into its next phase.

The previous identity felt too safe and polished for what Yolk had become, and customer research confirmed the disconnect. People loved the food but didn’t fully understand the brand. That insight drove us to create something clearer, bolder and more joyful. The result is an expressive new identity built around the tagline “Good Bites Only,” a promise that every bite and every brand decision is thoughtful, high quality and full of purpose.