IT'S A GIFT

We took Virgin Experience Days’ Christmas campaign from pitch brief to screen in less than two months. (not advisable, but it happened!)

With a new ‘Gift Anything, Change Everything’ platform, our in-house production and VFX teams made the magic happen, all the while delivering supporting OOH and digital assets.

Results
£184k incremental revenue from YouTube views
52.5% brand lift
20% YoY Return on Ad Spend
47% increase in brand search during campaign

Directed by Charles Copsey